Apple Inc. Example Report

 Apple Inc. Example Report Article

Executive Synopsis

Quick Overview of Organization Background




Computer hardware

Software applications

Consumer electronics

Digital distribution


Cupertino, A bunch of states (April 1,  1976)


Sam Jobs

Dorrie Wozniak

Ronald Wayne


Apple Campus, 1 Infinite Loop, Cupertino, California, U. S.

Quantity of locations

425 retail stores (June 2014)

Place served


Key people

Arthur G. Levinson (Chairman)[1]

Tim Prepare (CEO)






iPad Mini







Apple Shop

Apple Retail outlet online

Macintosh App Store

iOS App Store

iTunes Store




US$ 182. 795 billion (2014)

Operating income

US$ 52. 503 billion (2014)

Net income

US$ 39. 510 billion (2014)

Total assets

US$ 231. 839 billion (2014)

Total equity

US$ 111. 547 billion (2014)


98, 000 (2014)


FileMaker Inc.


Braeburn Capital

Beats Electronics


Source: Wikipedia

Founded in 1976 inside a Tranca Alto garage area by Dorrie Wozniak and Steve Careers, with the brand Apple Laptop Inc. Apple blazed the trail intended for the personal computer (" PC”) industry having its innovative companies marketing strategy. Demand convinced Careers that there was a distinct market for small computers, and with a crystal clear vision and consumer-friendly product, Apple gone public in 1980. Headquartered in Cupertino, California, that designs, builds up, and offers consumer electronics, computer software, online solutions, and personal personal computers. By the middle 1990s, inside rapid growth and rigid external competition from APPLE and Microsoft throughout the eighties nearly compelled Apple in to bankruptcy. To stay afloat, Apple was forced to innovate their particular PC products and increase into the fragmented digital music (DM) sector only to blossom into the market leader, ready to extend its influence about digital mass media through a varied set of distribution channels.


Apple Inc. Logo

According to Steve Jobs, Apple was so named because Careers was heading back from a f farm, and he was on a fruitarian diet plan. He believed the name was " fun, spirited and not intimidating" For some people, the Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the " Tree of Knowledge”. Eyesight

We are " committed” in producing superior quality products and rendering high quality support thus setting high industry standards intended for other competition. Mission

Apple is dedicated to bringing the ideal personal computing experience to students, educators, creative professionals and buyers around the world through its progressive hardware, computer software and Net offerings.


Apple Inc., earlier Apple Pc, Inc., is a multinational organization that produces consumer electronics, personal computers, computer software, and commercial computers, and is an electronic distributor of media content. Apple's core product lines are the iPhone smart phone, ipad device tablet computer system, iPod portable media players, and Macs computer range. Founders Charlie Jobs and Steve Wozniak created Apple Computer about April one particular, 1976, and incorporated the business on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac pc lines, nonetheless it faced rugged sales and low market share during the nineties. Jobs, who was simply ousted from your company in 1985, returned to Apple in mil novecentos e noventa e seis after his company Subsequent was bought by Apple. The following year he became the company's interim CEO, which in turn later started to be permanent. Jobs subsequently instilled a new business philosophy of recognizable companies simple style, starting with the first iMac in 1998. With the intro of the successful iPod music player in 2001 and iTunes Music Retail store in the year 2003, Apple set up itself as being a leader in the consumer electronics and...



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