Case Study: Stubble Trouble web page 90
(a) The first exclusive selling point is that it gives the closest get rid of without soreness, this is among the basic needs by most customers eating on razors. Second the razor the blades waxing as close on the initial stroke while on last, this means that the item is period saving, and makes shaving organized, again one more demand by all clients. Finally, colour of the razor is the third unique selling point, the design of the razor allures many consumers, such assertive colors motivate customers to obtain such item, since it is known as a product employed as a daily rhythm in ones lifestyle, the design will matter. The promotion by sports stars also promotes fans of such sports athletes to consume within the product.
(b) The first affect for development is that males always look for the product that provides the nearest and most effective shave since its part of a regular rhythm. Subsequently, as beat Wilkinson Blade, Gillette got the urge to innovate to be able to remain because the prominent one in the marketplace.
(c) I would declare the product might be a cash cow because it contains a large business of 74%, and contains a low industry growth level because people always need shavers but the sum of will need doesn't really change. In a few years the product could successfully be considered a star if the research and development think of a brand whole new idea and technology the merchandise may grow in a high market rate.
(d) I think that wasn't essential for Gillette to produce the Blend Power On stealth when it acquired such large market share, mainly because most customers in which already happy by the past razor and might not even consider upgrading for this one. All of the customers of Gillette have brand devotion so although the upgrade don't exist they can have continued to be with Gillette while on lack of Wilkinson Sword's customers also have brand commitment towards many, so with Gillette's upgrade, Sword's customers would have remained faithful...