Marketing Research - Spa Goers

 Essay upon Marketing Study - Health spa Goers

Table of Contents

Exec Summary…………………………………………………………………………….... three or more Background of Study…………………………………………………………………………….. some

The Importance with the Project……………………………………………………………. some

The Management Decision Problems…………………………………………………….. 4 Exploration Objectives………………………………………………………………………………5 Study Methodology………………………………………………………………………….... 6

Sampling………………………………………………………………………………….. 6

Questionnaire Design…………………………………………………………………….. 6

Info Collection Method…………………………………………………………………... 6 Complications Encountered Throughout the Fieldwork Procedure………………………………... 6 Get across Tabs Analysis........................................................................................................................ 7 T-Test Analysis……………………………………………………………………………………8 Managerial Applications…………………………………………………………………………9 Restrictions and Conclusions………………………………………………………………….... 10

Professional Summary

This report investigates the feasibility of creating a brand new spa. As defined by dictionary. com, a hot tub is a magnificent resort or resort motel. Though there are many opinions on what a hot tub should be, all of us feel that after doing considerable research, and surveying visitors to find out just what they expect in a hot tub, we have come up with the best business design to fulfill our customers' demands.

The purpose of this kind of report is to provide each of our business backers with the data necessary for determining the effectiveness of the business model. Once again, we feel that the information within this record will be most appropriate to our backers. Also, following reading this survey, you will be able to comprehend our thinking for creating a fresh spa. I believe that our analysis objectives have been met towards the fullest. Our research targets are the following:

•To figure out how often the normal spa goers utilize the different services available at the health spa, along with what services they feel being most appealing. •Identify factors that would aid and improved client base, and facilitate the increased consistency of the current spa goers. •Examine the factors that spa goers would find most attractive to enhance each of our image because an industry leader. •To identify the demographic characteristics of folks that frequent gyms.

After reading this report you will also be able to figure out:

1 . )The importance of the project

installment payments on your )Management decision problems

a few. )Research objectives

4. )Research Methodology

a. Sampling

b. Questionnaire Style

c. Info Collection Technique

d. Concerns Encountered through the Fieldwork Method

5. )Analysis of Data

6th. )Managerial Implications

7. )Limitations of Analyze

We feel that after looking at our report, you will find that all of us plan to do anything to establish ourself as a marketplace leader. All of us also think that we have carried out the best work possible to help make the greatest earnings for each of our backers. We hope that you enjoy the report and chose to work with us in the future.

Qualifications of the Analyze

A. )The Importance of the Project

Today, spas are one of the leading types of therapy. This kind of ranges via a day to pamper you to actually getting physical therapy programs. Therapeutic massage has also verified beneficial for many chronic conditions, including mid back pain, arthritis, bursitis, fatigue, hypertension, diabetes, immunity suppression, infecundity, smoking cessation, depression, and more. And, numerous millions is going to attest, massage therapy also helps relieve the stress and tension of everyday living which could lead to disease and condition. The company's goal markets happen to be middle or higher class.

The new hot tub will provide outstanding service as well as the optimum experience in the area. We have applied the information that we have obtained through surveys and data evaluation through SPSS to develop a highly effective business model. We certainly have found that in order to develop an effective strategy related to the 4Ps in regards to product, ambiance, location, and pricing compared to the other...

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