Promoting

 Essay regarding Marketing

CONFIDENTIAL

BM/OCT 2009/MGT153/123

UNIVERSITI TEKNOLOGI MARA LAST EXAMINATION

STUDY COURSE COURSE CODE EXAMINATION PERIOD

INTRODUCTION TO ORGANIZATION MGT153/123 OCTOBER 2009 a few HOURS

GUIDELINES TO INDIVIDUALS 1 . This kind of question newspaper consists of two (2) parts: PART A (5 Questions) PART M (6 Questions)

2 .

Solution ALL questions from PART A and four (4) questions by PART M in the Response Booklet. Begin each response on a fresh page. Usually do not bring virtually any material in the examination room unless agreement is given by invigilator. Please check to be sure that this exam pack includes: i) ii) the Question Conventional paper an Answer Guide - offered by the Teachers

3.

4.

DO NOT TURN THIS PAGE RIGHT UP UNTIL YOU WILL BE TOLD FOR THIS

This evaluation paper consists of 4 published pages

В© Hak Cipta Universiti Teknologi MARA PRIVATE

CONFIDENTIAL

two

BWI/OCT 2009/MGT153/123

PART A

Amran is currently finishing his study for UiTM and has just produced an idea for the business. This individual wants to offer lessons in people on how to utilize computer and internet. He believes that the idea will continue to work because a large number of people have no idea of how to run the computer and use the internet. He may provide hands-on experience and will also show people on how to search for keywords to retrieve content, how to buy goods online and work with other on the net services. Amran knows that a large number of people need his service, thus thinks this kind of business will be successful. This individual also knows that he requires a business plan thus he can run this organization efficiently. However, he really wants to make people conscious of his organization. He must also decide in which he will provide his lessons and what price he will charge for his solutions.

QUESTION 1 What is a business plan? Explain 4 (4) factors included in business plan. (10 marks)

QUESTION a couple of List and briefly explain the four (4) steps used by Amran to create a business idea. (6 marks)

ISSUE 3 Briefly discuss any two (2) key stakeholders in a organization. (5...

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