Marketing

 Marketing Essay

PART 1INTRODUCTION

With this research I have choose the business of Boulevard Restaurant. By here I will analyze all their external environment and internal environment. Other than that I also have understand their STP FOREX (segmentation, position and target). The main reason I really do this study it is because I want to know more the industry situation for Miri and want to the how you can do the marketing analysis.

1 ) 1 Organization background

Mister Yong Wan Kiong, your head chef and owner of Boulevard Cafe, was running Boulevard Cafe in mil novecentos e noventa e seis, at Boulevard Shopping Center. It is popular by the amazing service and quality foods. The Chaussee Restaurant was attract various people whether it be wedding banquet, celebration of ceremony, group celebrations, birthday party, people often like to golf swing the political election in the restaurant seats fete.

The cafe wins the federal government royal normal frame upon 2004 and passed the ISO9000 identification assessment on 2007. Those ideas make our staffs happy to create a growing number of tasty food for consumers. There are various kind of dishes upon menu which will including consumable nest of cliff swallows, shark very b, Canton styling stir fries and many exceptional dishes.

While using market require, and are very particular regarding the modern style, restaurant place and set up must also deal with the changing times and wishes change. liquor lease seating are often facing various areas of the problems, like the space is limited, and are unable to provide to the consumer needs, as well as the emergence of congestion and also other issues, the majority of venues catering restaurant is known as a modern market needs.

About December 13, 2005, in JalanSeberkas, Yong Wang Kiong was jogging the new Chaussee Restaurant with three story shop property at Miri. The new cafe can allow for up to one hundred sixty seats, with the broad wing on the ground floors has a hall, 2nd ground conference area and VIP room, 3rd floor can be described as banquet corridor for a banquet. Wide headless banquet lounge, the most suitable established, associations, private large noces, is a totally meet the needs of their particular and the marketplace restaurant

1 ) 2 Issue issue

The condition they have facing now days happen to be: -

a) The cost is high

b) The food of restaurant can be not HALAL

c) Even more competitors in Miri

d) Do not have related web-site

Section 2 Environment analysis

Environment analysis also called external environment analysis. External environment research is referring to PEST analysis. PEST examination is suggest Politic, Financial, Social and Technological evaluation. The main reason that people need to do INFESTATIONS analysis, for the reason that PEST analysis is a useful tool for understanding market expansion or fall, and as such the position, potential and direction to get a business. The PEST examination headings are a framework pertaining to reviewing a predicament is used to examine a strategy or perhaps position, direction of a company, a marketing idea, or a thought.

2 . 1 Political

Inside the food and beverage industry in Malaysia, the entire restaurant got a large number of type of secret need to stick to and most from the thing before they need to perform and open up a business, they should apply the license just before they do. For instance , restaurants need to play music at their particular restaurant or outside of the restaurant, they have to apply every year pay an amount of charge to run this product. Other those that if a few of the politic policies have transform, all of the organization that whom got related in the policies all have to follow the transform.

Other competitors have the Halal license in order to sales food to Malay and they also may do the Malay people business, in this kind of situation they will earn even more if organization with the Boulevard Restaurant

2 . 2 Economical

Economic is the problem that a lot of of the sector and business need to confront, it is because when economic straight down tern, client will...

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