m a l a y s i a
FACULTY OF APPLIED SOCIABLE SCIENCES (FASS)
integrated promoting communication
INTEGRATED MARKETING COMMUNICATION PLAN AND STRATEGY FOR SERI-AJI
вЂў Semester вЂў
[13 NOVEMBER 2011]
DESK OF CONTENTS__________________________________________________________
1 . 0INTRODUCTION - SERI-AJI THE PRODUCT a couple of
1 . 1The Integrated Advertising Communication (IMC) Plan Reason 3
1 ) 2Organization Mission and Eyesight 3
1 ) 3Situational Research 3
2 . 0SWOT RESEARCH 4
2 . 1How to execute SWOT Evaluation 4
installment payments on your 1aSTRENGTHS 4-5
2 . 1bWEAKNESSES 5
2 . 1cOPPORTUNITIES 5-6
2 . 1dTHREATS 6
2 . 2The Effects 6
a few. 0FIVE Elements of IMC to formulate The IMC Plan and Justification 7
3. 1Sales Promotions several
3. 2Public Relations eight
3. 3Personal Selling on the lookout for
3. 4Direct Marketing on the lookout for
3. 5Advertising 10
4. 0LITERATURE REVIEW ON IMC 10
a few. 0Advantages of IMC Factors 11
6th. 0CONCLUSION 12
RECOMMENDATIONS (In Uncial Order) 13
1 . 0INTRODUCTION
SERI -- AJI THE ITEM
SERI-AJI is known as a menu-specific spices that provides a simple and easy method to prepare food a variety of delicious fried grain dishes and homemade dishes. It is a complete seasoning powdered thus free of oil which clean to prepare if compared to paste-based seasoning. SERI-AJI seasoning is manufactured out of natural ingredients without neither chemical preservatives nor unnatural coloring. Also because it is simple to cook, it will eventually benefit individuals who are always busy such as doing work housewives, these living exclusively and those living away from the family.
It is available in doze delicious variants: Thai Deep-fried Rice, Belacan Fried Rice, Chicken Flavor Fried Grain, Kampung Style Fried Rice, Yangchow Deep-fried Rice, Anchovy Flavor Toast Rice, Home Cooked Deep-fried Mee Hoon, All Goal Seasoning To get Deep Baking, Masak Merah Seasoning, Expert Flour Intended for Deep Frying Frying, Prawn Flavor Deep-fried Rice and Black Self defense Seasoning.
SERI-AJI is the product of an International organization known as AJINOMOTO. Because prominently regarded, SERI-AJI have a couple of good International rivals like MAGGI by NESTLE and KNORR by UNILEVER. There is also ADABI, a well-known regional competitor.
1 . 1The Bundled Marketing Communication (IMC) Strategy Explanation An understanding of the IMC mix is essential in piecing together an effective and creative IMC plan for SERI-AJI. Given a knowledge of marketing and just how important the usage is in a marketing program, a brandname Manager may put together an IMC program that will overwhelm the client with the said item. In the process of effectively developing and implementing an IMC plan, online marketers and interaction professionals should follow the marketing concept. Customers' wants and needs for example , contributor and banal, should always be the main focus of the program. There are numerous strategies to develop a great IMC advertising campaign and there are zero perfect traces to fit just about every IMC manager's needs.
1 . 2Organization Mission and Vision
An organization's mission statement tells why the business is in procedure. The Brand Director, need to appreciate this before embarking on the creation of an IMC plan because it will thoroughly affect the remedy you suggest. An organization can feel uncomfortable using what you advise if it is inconsistent with their stated mission. The vision declaration of an firm captures the picture of where the business sees itself in the future. This will likely also thoroughly affect the solution recommend since it involves every person's input to...
References: (In Alphabetical Order)
Ajinomoto. (2011). [Online]. Readily available: http://www.ajinomoto.com.sg/products-retail-seasoning-seriaji.html [2011, March 05]
George At the. Belch & Michael A. Belch. (2004). Advertising and Promotion: An Integrated Marketing Communitions Perspective. Boston: McGraw-Hill
Kenneth At the. Clow, Donald E. Baack. (2007). Built-in Advertising, Promo, and Marketing and sales communications. N. M.: Pearson Intercontinental Edition
Moriarty, H, Mitchell, Deb. Nancy & Wells, Deb. William. (2011). Advertising & IMC and Practice (9th Ed. ). USA: Prentice Hall
SWOT Analysis. (2011). [Online]. Available: http://www.investopedia.com/terms/s/ swot. asp#axzz1dW6ZPrGA [2011, September 20]
Exceder, J & Raymond, Meters. A., (2010). Principles of promoting. New York: Toned World Knowledge
William, Farrenheit. Arens. (2008). Contemporary Promoting. Boston, Mass.: McGraw-Hill.