advertising

 advertising Dissertation

п»їOPEN UNIVERSITY

m a l a y s i a

FACULTY OF APPLIED SOCIABLE SCIENCES (FASS)

_______________________________________________________________________________

CBim4303

integrated promoting communication

_____________________________________________________________________

INTEGRATED MARKETING COMMUNICATION PLAN AND STRATEGY FOR SERI-AJI

• Semester •

SEPTEMBER 2011

[13 NOVEMBER 2011]

DESK OF CONTENTS__________________________________________________________

1 . 0INTRODUCTION - SERI-AJI THE PRODUCT a couple of

1 . 1The Integrated Advertising Communication (IMC) Plan Reason 3

1 ) 2Organization Mission and Eyesight 3

1 ) 3Situational Research 3

2 . 0SWOT RESEARCH 4

2 . 1How to execute SWOT Evaluation 4

installment payments on your 1aSTRENGTHS 4-5

2 . 1bWEAKNESSES 5

2 . 1cOPPORTUNITIES 5-6

2 . 1dTHREATS 6

2 . 2The Effects 6

a few. 0FIVE Elements of IMC to formulate The IMC Plan and Justification 7

3. 1Sales Promotions several

3. 2Public Relations eight

3. 3Personal Selling on the lookout for

3. 4Direct Marketing on the lookout for

3. 5Advertising 10

4. 0LITERATURE REVIEW ON IMC 10

a few. 0Advantages of IMC Factors 11

6th. 0CONCLUSION 12

RECOMMENDATIONS (In Uncial Order) 13

1 . 0INTRODUCTION

SERI -- AJI THE ITEM

SERI-AJI is known as a menu-specific spices that provides a simple and easy method to prepare food a variety of delicious fried grain dishes and homemade dishes. It is a complete seasoning powdered thus free of oil which clean to prepare if compared to paste-based seasoning. SERI-AJI seasoning is manufactured out of natural ingredients without neither chemical preservatives nor unnatural coloring. Also because it is simple to cook, it will eventually benefit individuals who are always busy such as doing work housewives, these living exclusively and those living away from the family.

It is available in doze delicious variants: Thai Deep-fried Rice, Belacan Fried Rice, Chicken Flavor Fried Grain, Kampung Style Fried Rice, Yangchow Deep-fried Rice, Anchovy Flavor Toast Rice, Home Cooked Deep-fried Mee Hoon, All Goal Seasoning To get Deep Baking, Masak Merah Seasoning, Expert Flour Intended for Deep Frying Frying, Prawn Flavor Deep-fried Rice and Black Self defense Seasoning.

SERI-AJI is the product of an International organization known as AJINOMOTO. Because prominently regarded, SERI-AJI have a couple of good International rivals like MAGGI by NESTLE and KNORR by UNILEVER. There is also ADABI, a well-known regional competitor.

1 . 1The Bundled Marketing Communication (IMC) Strategy Explanation An understanding of the IMC mix is essential in piecing together an effective and creative IMC plan for SERI-AJI. Given a knowledge of marketing and just how important the usage is in a marketing program, a brandname Manager may put together an IMC program that will overwhelm the client with the said item. In the process of effectively developing and implementing an IMC plan, online marketers and interaction professionals should follow the marketing concept. Customers' wants and needs for example , contributor and banal, should always be the main focus of the program. There are numerous strategies to develop a great IMC advertising campaign and there are zero perfect traces to fit just about every IMC manager's needs.

1 . 2Organization Mission and Vision

An organization's mission statement tells why the business is in procedure. The Brand Director, need to appreciate this before embarking on the creation of an IMC plan because it will thoroughly affect the remedy you suggest. An organization can feel uncomfortable using what you advise if it is inconsistent with their stated mission. The vision declaration of an firm captures the picture of where the business sees itself in the future. This will likely also thoroughly affect the solution recommend since it involves every person's input to...

References: (In Alphabetical Order)

_____________________________________________________________________

Ajinomoto. (2011). [Online]. Readily available: http://www.ajinomoto.com.sg/products-retail-seasoning-seriaji.html [2011, March 05]

George At the. Belch & Michael A. Belch. (2004). Advertising and Promotion: An Integrated Marketing Communitions Perspective. Boston: McGraw-Hill

Kenneth At the. Clow, Donald E. Baack. (2007). Built-in Advertising, Promo, and Marketing and sales communications. N. M.: Pearson Intercontinental Edition

Moriarty, H, Mitchell, Deb. Nancy & Wells, Deb. William. (2011). Advertising & IMC and Practice (9th Ed. ). USA: Prentice Hall

SWOT Analysis. (2011). [Online]. Available: http://www.investopedia.com/terms/s/ swot. asp#axzz1dW6ZPrGA [2011, September 20]

Exceder, J & Raymond, Meters. A., (2010). Principles of promoting. New York: Toned World Knowledge

William, Farrenheit. Arens. (2008). Contemporary Promoting. Boston, Mass.: McGraw-Hill.

Share:

Related

 Organizational Behaviour Essay 22.08.2019

Organizational Behaviour Essay

891 22.08.2019

Organizational Behaviour

Ethics OF Performing Politically There are simply no clear cut ways to differentiate ethical by unethical politicking. Powerful people are usually extremely good at explaining self-serving conduct…...

Read →
 Essay upon Marketing Study - Health spa Goers 19.08.2019

Essay upon Marketing Study - Health spa Goers

Table of Contents Exec Summary…………………………………………………………………………….... three or more Background of Study…………………………………………………………………………….. some The Importance with the Project……………………………………………………………. some The Management Decision Problems…………………………………………………….. 4 Exploration Objectives………………………………………………………………………………5 Study Methodology………………………………………………………………………….... 6 Sampling…………………………………………………………………………………..…...

Read →
 major social marketing forces Composition 21.08.2019

major social marketing forces Composition

6: You will discover three distinct marketing stations: Communication, Circulation and Services. There are half a dozen different environmental factors: Demographic, economic, political-legal, technological, all-natural, socio-cultural. six: Major…...

Read →
 Essay in Nucro 2009 Case Evaluation 23.08.2019

Essay in Nucro 2009 Case Evaluation

COMM 1010: Individual Task Nucor last year Case Evaluation Hussein Savji B00575439 The fall of 1, 2013 1 . Essential Issues…...

Read →
 Educational Psychology: a Tool intended for Effective Teaching Essay 08.08.2019

Educational Psychology: a Tool intended for Effective Teaching Essay

646 08.08.2019

Educational Psychology: a

Summary Santrock Section 1" Educational Psychology: A device for Powerful Teaching” Mindset is the study of habit and mental process. Educational Psychology may be the branch of mindset…...

Read →
 Essay on Drypers Organization 08.08.2019

Essay on Drypers Organization

658 08.08.2019

Drypers Corporation

Drypers Corporation National Television Marketing campaign 1 . Problem definition What are the inquiries to be made a decision? Drypers Businesses senior management were talking about…...

Read →
 He Insider secrets Of Udolpho By Ann Research Paper 08.08.2019

He Insider secrets Of Udolpho By Ann Research Paper

п»їhe Mysteries of Udolpho by Ann Radcliffe is a Gothic romance that presents great phenomenon which is later explained by natural causes. In the book, Emily St Albert…...

Read →
 His 116  Detrimental War Analysis Paper 08.08.2019

His 116 Detrimental War Analysis Paper

943 08.08.2019

His 121

Detrimental War HIS/115 July twenty-four, 2011 City War 1787 – Northwest Ordinance * Included provisions that outlawed slavery throughout the territory by congress * Created sociable…...

Read →
 Marketing Plan Essay 08.08.2019

Marketing Plan Essay

351 08.08.2019

Promoting Plan

BUSINESS SUMMARY Gjof Pearl Shake is a growing pearl shake business operating out of the Quezon Province. We all maintain this image by providing our customers quality product or…...

Read →