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Freebie southwest Airlines

Freebie southwest Airlines

Oct 6, 08

684 Phrases

148 Opinions

Eunice Kelly

MBA 522

Marketing

Southwest Airlines case analysis

1 .

In what techniques might airline customers become segmented? Aircarrier customers could possibly be segmented when groups with varying needs and wants are identified. They can be segmented on a a few different types of things; such as age, gender, location, buying behavior, and demographics. a.

Which segments or markets would you consider Southwest's excellent targets? Southwest's prime goals would be regarding business and leisure travellers. Business travelers are less price sensitive than leisure travelers. They often travel around on much shorter recognize than amusement travelers. With all the price of fuel increasing companies have already been urging their very own employees to minimize air fares and this factor attracted many of them to South west. Leisure travelers have always shopped around pertaining to reasonable prices. The very fact that discount rates were provided and the complete family may go on a well planned trip was a plus to the enjoyment traveler. w. Which

sections probably would not be? Long-hauls with high-fares. They will don't present additional amenities such as buying special foods and drinks. 2 .

Talk about the pros and cons intended for expansion of Southwest over and above short hauls. Which disputes do you see as most convincing? PROS include:

•

Freebie southwest may want to embark upon flying international.

•

They can eliminate non-productive flights to focus on long haul plane tickets. • They will instill an instant Rewards recurrent flyer

program for out from the country flights. •

While using price of fuel swiftly rising, people want to be taken wherever they need to go. •

Newer aeroplanes that are gasoline efficient need to have to be acquired. CONS incorporate: •

The purchase of more recent planes can be costly

•

Small shift...

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