Zara -- SWOT Analysis

 Zara - SWOT Research Essay

п»їTopshop was setup in 1964 inside the basement of any department store. It became part of Arcadia Group Ltd alongside retailers like Miss Selfridge, Wallis, Dorothy Perkins and Costume. Now, they have over 300 stores in the united kingdom and deliver to much more than 100 countries worldwide. Oxford Circus working in london is Topshop's flagship retail store; they've also recently opened flagships in Chicago and New York.

Topshop specialise in on-trend and high-fashion clothing. They sell Women's, Baby, and Maternal. Topshop have collaborated with many designers and celebrities just like Christopher Kane and Kate Moss to create fresh and unique appears. They are also the first ever traditional brand of all time to attend Birmingham Fashion Week.

Communication is known as a way of completing on a communication or copying information. A company needs appropriate and relevant information for them to make significant decisions to be able to remain competitive. There are two different types of conversation; internal and external. Internal communication means communication inside the company, by way of example a supervisor to all shop-floor staff. External communication is definitely the company conntacting others beyond it, its customers.

Topshop communicate in house and externally public in a variety of ways. One example of external interaction would be Facebook. Twitter is known as a social networking site that has countless users. Topshop use Twitter to connect to their customers; this might be to reveal new items, you can keep them up to date upon events, or perhaps handle consumer complaints. By using Twitter, Topshop are keeping their customers updated with information as they be aware that most of their very own target market (16-34 years) utilize website. Various other social media Topshop use happen to be Facebook, Instagram, Tumblr and Pinterest. Various departments that will use this technique of communication can be Marketing, PR and IT.

Email can be described as way of connecting both internally and outwardly. Internally, Topshop would work with email to communicate between...



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